<\/p>\n\n\n\n
Today\u2019s consumers are being endlessly inundated with digital channels – and while social media marketing and digital advertising campaigns seem to take much of the spotlight, email remains an integral part of the digital marketing mix.<\/p>\n\n\n\n
Email remains a powerful tool for marketing teams \u2013 there are 4 billion daily email users, a figure expected to reach\u00a04.6 billion by 2025<\/a>. And of those daily users, more than 306 billion emails are sent and received each day!\u00a0<\/p>\n\n\n\n But just because it\u2019s tried and true doesn\u2019t mean you should take it for granted. Even the most meticulously crafted email campaigns are ineffective if they fail to reach your audience’s inbox. So what steps should you take right now to make sure your emails are reaching the right people?<\/p>\n\n\n\n <\/p>\n\n\n\n Poor email deliverability can spiral into a vicious cycle, affecting your sender score, domain, and IP reputation, which in turn hampers future email communications.<\/p>\n\n\n\n So, how do you measure success? While each business may have its unique KPIs (such as open rates, click-through rates, and deliverability rates), there are universal metrics to consider for good email deliverability:<\/p>\n\n\n\n Monitoring these metrics provides a comprehensive view of your email deliverability, helping you understand what’s working and needs improvement. Therefore, paying attention to these elements is not just “nice-to-have” but essential for your business success.<\/p>\n\n\n\n Managing email deliverability goes beyond crafting compelling content; it’s also about mastering the technical intricacies.\u00a0<\/p>\n\n\n\n Effective email marketing strategies<\/a>\u00a0like subscriber segmentation (78%) and email automation campaigns (71%) will be futile if your emails don’t land in the inbox. The key is to utilize monitoring tools to your advantage:<\/p>\n\n\n\n We\u2019ve only touched the beginning of the importance of email deliverability and actionable ways to improve it \u2013 there’s so much more to discover. For those serious about mastering the ins and outs of email deliverability, check out\u00a0The Complete Guide for Boosting Email Deliverability<\/em><\/strong><\/a>\u00a0from the marketing team at Pubconcierge.<\/p>\n\n\n\n Our latest research dives deeper into:<\/p>\n\n\n\n Don’t miss out on this treasure trove of information that could redefine your email marketing strategy. Read the white paper now to take your email deliverability to the next level!<\/p>\n\n\n\n Download\u00a0The Complete Guide for Boosting Email Deliverability<\/em><\/strong><\/a><\/p>\n\n\n\n Today\u2019s consumers are being endlessly inundated with digital channels – and while social media marketing and digital advertising campaigns seem to take much of the spotlight, email remains an integral part of the digital marketing mix. Email remains a powerful tool for marketing teams \u2013 there are 4 billion daily email users, a figure expected… Continue reading Why Email Deliverability Still Matters for Marketing<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":597,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[1,6,40],"tags":[],"class_list":["post-591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-network-protocols","category-tutorials","category-what-is","entry"],"featured_image_src":"https:\/\/www.pubconcierge.com\/blog\/wp-content\/uploads\/2023\/09\/Email-Deliverabilty-Thumbnail.png","author_info":{"display_name":"Radu Anghel","author_link":"https:\/\/www.pubconcierge.com\/blog\/author\/radu-anghel\/"},"authors":[],"_links":{"self":[{"href":"https:\/\/www.pubconcierge.com\/blog\/wp-json\/wp\/v2\/posts\/591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pubconcierge.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pubconcierge.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pubconcierge.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pubconcierge.com\/blog\/wp-json\/wp\/v2\/comments?post=591"}],"version-history":[{"count":3,"href":"https:\/\/www.pubconcierge.com\/blog\/wp-json\/wp\/v2\/posts\/591\/revisions"}],"predecessor-version":[{"id":595,"href":"https:\/\/www.pubconcierge.com\/blog\/wp-json\/wp\/v2\/posts\/591\/revisions\/595"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pubconcierge.com\/blog\/wp-json\/wp\/v2\/media\/597"}],"wp:attachment":[{"href":"https:\/\/www.pubconcierge.com\/blog\/wp-json\/wp\/v2\/media?parent=591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pubconcierge.com\/blog\/wp-json\/wp\/v2\/categories?post=591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pubconcierge.com\/blog\/wp-json\/wp\/v2\/tags?post=591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}What Makes for Good Email Deliverability – and How Do You Measure It?<\/h2>\n\n\n\n
Technical Aspects and Monitoring Tools for Optimizing Email Deliverability<\/h2>\n\n\n\n
Take Your Email Deliverability to the Next Level with Our Guide<\/h2>\n\n\n\n
<\/h3>\n","protected":false},"excerpt":{"rendered":"